Examples often and often in Russian examples

How do I translate often and often into Russian?

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What was true for the alchemists of yore remains true today: gold and reason are often difficult to reconcile.

То, что было верно в отношении алхимиков давних времен, верно и сегодня: золото и здравый смысл зачастую нелегко ладят друг с другом.