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psychological pricing
English
Meaning
psychological pricing
meaning
What does
psychological pricing
mean?
psychological pricing
noun
—
(
marketing
)
The
setting
of
prices
for
goods
and
services
in
a
way
thought
to
have
a
psychological
impact
on
the
consumer
.
For
example
,
an
"
odd
price
"
that
is
slightly
under
a
round
number
,
such
as
$
19.98,
may
be
perceived
as
lower
than
it
really
is
.
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