link bait English

Meaning link bait meaning

What does link bait mean?

link bait noun

— (internet, _, marketing) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.

— (internet, _, marketing) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.