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brand stretch
English
Meaning
brand stretch
meaning
What does
brand stretch
mean?
brand stretch
noun
—
(
advertising
)
the
degree
to
which
an
advertiser
alters
consumer
perceptions
of
a
brand
without
alienating
the
consumer
by
creating
messages
that
do
not
fit
with
the
brand
'
s
image
.
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